Search Engine Oracle (SEO) Ltd

Yesterday afternoon the news of a new deal between ruling Internet companies Yahoo and Google came out  in a press release and  on a Google blog post.  Essentially the new deal enables Yahoo! to use ads provided by Google, to insert in their ad network. Google ads would be displayed sideways the Yahoo search results and Yahoo would also get acces to some Google web properties in the US and Canada.

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Google is becoming more and more creative in improving their advertising revenues, as we can conclude after reading the latest news about branded and copyrighted keywords from the company. Google plans on broadening its range of biddable keywords, including copyrighted and brand names. Publishers can only bid for copyrighted keywords when these keywords are not used in the ad itself, but brand owners are not happy with Google’s approach.

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