Search Engine Oracle

After launching the Google Trends tool for websites, Google goes one step further with the Google Ad Planner. As a  matter of fact the Google Trends for websites was only a  commercialized spin off product from the original Ad Planner. Where the Trends tool indicates which sites have been popular in a recent past, the Ad planner gives specific aggregated demographic visitor data about these sites in order to inform advertisers. Currently the Ad Planner is out in a beta invite only version, but we can probably expect more of it soon.

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Some exciting news from SearchEngineLand today, as some new figures came out about how the pieces of the pie have recently been divided between the search engine giants. It looks like Google has been taking over even more across the whole line. Generally speaking Google’s increase is at the expense of both Yahoo and Microsoft, but then which searches are counted?

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