Online Advertising Accounts For 40% Brand Engagement
Posted by: Ben Ashton in Internet Marketing, tags: brand engagement, brand loyalty online, online branding, retailers online advertising, UK studyA brand new study of the Internet Advertising Bureau reveals some interesting information about the effectiveness of online advertising for retailers. The study dug deeper into 4 of the major retailers in the UK, namely Debenhams, John Lewis, Marks and Spencer, Woolworths and Next and their respective online branding efforts.


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