Search Engine Oracle

In a recent post originating from the Microsoft Adcenter blog, Sheifala Singla gives some insider tips on how to improve your ad campaign. Though some classic tips such as “including a relevant keyword in the ad title” emerge, we are always happy to listen to people behind the scenes and highlight some tips which caught our attention.

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Google is making many search marketers happy these days by throwing some more information into the hungry crowds of SEO’ers and showing us a piece of the company’s black box data.

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