Search Engine Oracle

When you get yourself into paid search advertisements, the stakes are raised pretty high these days. When Google introduced its quality score, the landscape of paid search ads changed in the sense that the quality of landing page, the number of clickthroughs and the relevance of your ad copy started to matter as much as only your keywords and bidding strategy did before.

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Many SEO professionals earn some money with AdSense, it’s easy and doesn’t need to much of attention in general. This approach might result in sub-optimal returns so a careful inspection of your current ads might be useful after reading this article.

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