Archive for the “Pay Per Click Management” Category


Based on a particular index, which tracks the ad prices for online advertisers, the online advertising rates dropped around 23 percent over the last months, based on the effective cost-per-thousand impressions (ecpm). This would be the result of the general American economic slowdown, seemingly with repercussions on the online advertising industry.

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Microsoft is announcing the launch of their new search service, “Live Search Cash back”, a set of 18 vertical search offerings that will give cash back to users after purchasing from advertisers.

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Google Adwords Qualified