The social media and blogosphere are moving at fast pace and sometimes you drown in the news or get lost in too much content. To market your site on the other hand, your participation in the various networks is required, though time consuming. The social networks and social media offer valuable channels to get exposure and ultimately also traffic to your website or blog. From Twitter to Digg and from Flickr to YouTube, all of them can contribute with some backlinks and get the viral spark going.
If you are working with all these tools already, you’ve probably already heard of and/or used FriendFeed. If not it’s time to open your eyes and discover the capabilities of this promising social aggregation tool. Simply put, Friendfeed can gather all content submitted by your friends in the online social media channels they use. It allows you to have an overview of the content you are tending to trust, because you know the authors. At the same time Friendfeed can publish all your content in one place and make not only easily accessible to your friends, but also searchable for the online community.
To have niche conversations or content on one specific topic, rooms can be created and you can choose which content you will be publishing in this room. This is yet another feature of Friendfeed to reduce the overall ‘noise’ in the information stream and have only relevant content in one place.
The advanced search function lets you search for any topic per site (Digg, Twitter, YouTube etc.) and by whom it was submitted (friends, everyone). This should again result in customized results, with less information overload.
If your friends are not using FriendFeed, you can create an imaginary friend to import their content. This great option allows you to virtually follow all your friends, given you know their username on the specific social media network. Moreover comments on friendfeed can be imported to blog comments and any comment you make in Friendfeed can be directly send to your Twitter status, if you would wish to do so.
FriendFeeds’ quick rise and very open API for developers, make it a promising tool for the future. For now the tool is already interesting for SEO professionals because FriendFeed entries are listing in Google. A quick test revealed that one of my personal and latest blog entries was listing in Google, as a link on Friendfeed , including the title and description of the post. It also noteworthy that in an initial stage, the FriendFeed entry was listing higher in Google than the actual blog. This changed afterwards when rankings increased thanks to Stumble.