Give Me $ 100 For a Night Out…

… and I’ll tell you the best kept SEO secret of all!

There’s a new topic haunting the blogosphere. SEOs and online marketers reveal how to promote your site with only $ 100 (USD). Basically they all say the same with different words: you cannot do much with such a low budget.

The time to read and learn about your industry costs money.

Then to be active in an online community you need time and very good networking skills. You also need to know which communities will bring the most hits to your website, and you also need to know how to create dedicated users.

Some of these SEOs recommend that you buy links. I suggest that you don’t, because, as I said in several previous posts, Google doesn’t like it and you’ll get your site penalized for employing spamdexing techniques that inflate your site’s PR (PageRank) artificially.

Some other SEOs, who obviously don’t know the real cost and the real effect of Yahoo! and Best of the Web directories suggest that you invest your (only) 100 dollars there. Good luck buying a directory listing in Yahoo! for such a low price.

I said it once and I’ll say it again and again: SEO is not cheap but it doesn’t need to be expensive either. There are SEO techniques you could use on your own, saving huge amounts of money, and there are SEO techniques that need an expert touch.

But the paid SEO and SEM goes over 100 dollars. And I am not talking here about search engine submission services (do yourself a favour and don’t buy something like this). I am talking about real SEO practices: identifying the best keywords for your niche (this requires hours and hours of research and this is what you pay for: time), getting an expert to work on the most lucrative linking strategies and so on.

No, I don’t have any SEO secrets to reveal. There are no secrets. My title is just a teaser. Call it “link bait.” When you write your content, this is one of the things you can do on your own: write to please your readers and they will link back. For free.