Don’t be afraid of social media. This is the future of the Web. The power of communication has its advantages for SEO too.
By communicating with the users of social media websites you build up a strong network of readers, and some of them might even become clients or business partners.
I was reading somewhere the other day that “modern business happens at a personal level.” The Internet is the very proof of this statement. And we have a lot to learn from all the skilled bloggers out there.
Exchange of valuable information leads to exchange of links and even exchange of traffic. Although these bloggers are de facto competitors, they are not afraid of sharing their knowledge and networking, because they understand that clients choose based on personal preference.
By networking and exchanging information with their competitors these bloggers prove a level of honesty without precedent. They build a trustworthy image that goes beyond the traditional way of doing business. And since this exchange of links/ traffic/ readership leads to better search engine rankings too (including Google and Technorati rankings) you can sum the social media benefits as follows: better search engine placements trough an effective exchange of links, better traffic, a better image to the public, reaching more readers, effective advertising, increase of ROI.
You don’t need to be a blogger to start networking. Just go on, join as many niche related social media networks as you can and start bringing your contribution to the network: expert advice, share knowledge, and link to the best related sites you find. Soon you’ll see the results of your efforts.