Linking Strategies – Keyword Selection

Ideal links are on topic links. Keywords and keyword phrases are as important for on-page optimization as they are for off-page optimization. Creating proper anchor texts for your links plays a great role in running successful linking campaigns.

Use Google Analytics and a keyword selection tool to identify the most targeted keywords for your site or for your topic. Then use those keywords in the anchor text of your links, alternating them as often as possible, to create unique micro-content that will feed the search engines and determine them to consider your inbound links relevant. Remember that the keywords used in the anchor text of a certain link have to be relevant for the contents of your page.

Try to create descriptive anchor texts for each link. While “click here” makes sense every now and again, try to avoid such link titles. Instead, each time you ask for a link exchange, change the title of your link and try to make it as appealing as possible to determine the readers to click on the link and visit your site. This is your main purpose: to get visitors. SERP and PR rankings are irrelevant without conversions.

Last, but not least, remember that the most valuable links are contextual links – links within the content of a page. In the second paragraph of this entry, two authority sites have contextual links from Search Engine Oracle Ltd. Getting contextual links is not an easy task if you are not a SEO expert. It is a time consuming process to identify the right sites and blogs that might link back to your website. If you need help, contact us!

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