Search Engine Oracle (SEO) Ltd

A brand new study of the Internet Advertising Bureau reveals some interesting information about the effectiveness of online advertising for retailers. The study dug deeper into 4 of the major retailers in the UK, namely Debenhams, John Lewis, Marks and Spencer, Woolworths and Next and their respective online branding efforts.

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Google is making many search marketers happy these days by throwing some more information into the hungry crowds of SEO’ers and showing us a piece of the company’s black box data.

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