Pay Per Click
Search Engine Oracle are able to provide a fully managed service for your pay per click campaign(s).
We generally only work with Google Adwords campaigns, as we believe that Google’s service is far superior to the other pay per click merchants, such as Yahoo Search Marketing and MSN Ad Center. It is only wise to use PPC Merchants, other than Google once you are achieving very good Click through Rates (CTR) and high Conversion rates for your keywords. Once your Google Adword’s campaign has reached this level, it would simply be duplicated into Yahoo Search Marketing and MSN Adcenter.
Some companies believe PPC is generally only recommended for websites which are very young and are waiting for their natural search engine optimisation to kick in. Search Engine Oracle always recommend that if your budget can afford it, a PPC campaign should be run along side a SEO campaign. Many companies are aware that pay per click advertising can generate substantial exposure to their products and many companies use it in addition to natural search engine optimisation. However, most people do not have the knowledge to fulfil the potential of their campaigns and maximise their return on investment. Our professional pay per click management can ensure that your business is targeting the right people with appealing advertisements at the right price. As experienced PPC managers, we have worked on dozens of campaigns and have improved ROI for all of our customers.
Pay Per Click Management is a continual process and campaigns need to be continually monitored to keep your business ahead of the game. Every time we work on a campaign we set up tracking software to monitor performance for each individual keyword. We will adjust bid prices and add or remove terms as necessary to keep your campaign as efficient as possible.
Our prices include an initial set up cost followed by a monthly management fee. The cost of the service depends entirely on the size of the campaign and the amount of work involved.
Whatever the fee, we can ensure that it will be significantly smaller than the money you save by employing our services. We will look closely at your campaign before starting work and we will not work with your company unless we are confident that we can save you money.
We are currently offering a free analysis for PPC campaigns. Please contact us by phone on 01625 511 222 or by filling in our free analysis form to take advantage of this offer.
Useful link: Google Adwords third-party disclosure document