Search Engine Oracle provide three different pay per click services; ‘PPC Setup’, ‘PPC Optimise’ and ‘PPC Management’.
The ‘PPC Setup’ service is for clients who don’t yet have a Pay Per Click account, whilst the ‘PPC Optimise’ service is for clients with an existing Pay Per Click account. For ‘PPC Optimise’ clients, we will optimise your existing pay per click account using our expert knowledge and campaign optimisation techniques to ensure you get the maximum Return On Investment (ROI) for your advertising spend.
We also offer ongoing monthly PPC Management for both new and existing Pay Per Click campaigns.
PPC Setup Service
The Fixed price PPC setup service includes:
- Keyword research
- Campaign creation
- Ad group creation
- Writing ad text and selecting landing pages
- Configuring max Cost Per Click (CPC)
- Configuring advanced aspects such as position preference and limiting ad display times
- Configuration of Google analytics for conversion data
- Report of changes, covering keywords, advert text & costs
- Google Local Business Listing
- £75 free Google Adwords voucher
PPC SETUP PRICES
|Size of Website||Small||Medium||Large|
|No. of top level Keywords**||Up to 10||Up to 25||Up to 50|
|No. of Ad Groups***||Up to 10||Up to 25||Up to 50|
|Additional Ad Groups||£30 per Ad Group||£25 per Ad Group||£20 per Ad Group|
|No. of Adverts||2 per Ad Group||2 per Ad Group||3 per Ad Group|
*Our setup fees are for Google Adwords only. If you wish to use or are using numerous paid search providers (i.e. Yahoo, Google and MSN) then please contact us to discuss appropriate pricing.
**When we refer to top level keywords, we mean your main keywords, for example: ‘blue widget’, ‘yellow widget’ or ‘red widget’. Long tail variations for ‘blue widget’ include: ‘best blue widget’, ‘cheap blue widget’ or ‘blue widget for sale. For each top level keyword, you may use additional, unlimited long-tail variations.
***We generally build 1 Ad Group per 1 top level keyword, which keeps your PPC account nicely organised and better optimised resulting in a higher Google Quality Score.
PPC Management Service
PPC ad performance tends to deteriorate over time if left alone. To become more cost effective rather than less cost effective your PPC Ad campaigns require constant monitoring and attention by an experienced, Google Adwords qualified professional.
Search Engine Oracle’s objective is to show a steady improvement in PPC performance, both in terms of quality and quantity of traffic, and to report ROI as accurately as possible.
The PPC management service includes the following:
- Monthly report detailing all keyword information, costs and conversion analysis if possible.
- Performance optimisation of existing ads
- Research to identify new advertising opportunities and markets
- A/B split testing of Ad headlines and copy to find the best combinations
- Localisation of regional or national Ads to reduce competition
- Keyword analysis and fine-tuning to identify most lucrative searches
- CPC bid adjustments
PPC MANAGEMENT PRICES
|PPC Monthly Budget||Management Fee (% of spend)|
|up to £1,499 / month||15% *|
|£1,500 to £2,499 / month||12.5%|
|£2,500 to £4,999 / month||10%|
|over £5,000 / month||7.5%|
*There is a minimum monthly management fee of £150
Management fees are invoiced at the end of each month based on the advertising spend during the month.
PPC advertising fees are paid directly to Google by your company credit card.
PPC Optimise Service
This service is for clients who already have a paid advertising campaign up and running. Perhaps it doesn’t seem to be generating enough traffic, or costs are very high. We can help reduce costs whilst increasing traffic through to your website. We do this using a number of tried and tested PPC campaign optimisation techniques – such as improving ad text, split testing ads, researching more niche keywords, configuring ad scheduling and more.
Depending on how large your PPC campaign is and how well it was originally constructed, we generally charge the same fees as our PPC Set up charges to optimise an account, because we will literally rebuild your campaign from scratch. If however, we believe your account only requires a few minor tweaks, we will price these accordingly.
For more information or to order, please call us now on 01625 511 222 or fill in our enquiry form.
Useful link: Google Adwords third-party disclosure document