An SEO Secret Revealed

Catchy isn’t it? You want to know, don’t you? This title really makes you “open the box”, doesn’t it? Good, because this is what this entry is all about: titles.

According to copyblogger 8 out of 10 people will read a title, while only 2 out of 10 will read the rest. This means that no matter how good your article might be, without a spanky title it is doomed to remain in its own shadow. And yes, this is a SEO secret.

You see, if you write well and “become the resource” for your readers, some of them might choose to link back to you – and you know how important links are. Many will use the not so efficient “click here” approach, many will use keywords of their choice or the official name of your website (as you see above for copyblogger), but most of the people will use your title, especially those who will file your content on a list of similar resources or those who will submit your story to the social bookmarking sites. To determine social bookmarkers and potential visitors to click on a link you have to arouse their curiosity. An ordinary title will do you no good.

To do well on the Web you have to “eschew obfuscation, espouse elucidation” (is this clear?) in other words to “avoid obscurity, adopt clarity”. A title has to be relevant for the content, clear, to the point and it also has to act like a “call to action”. So from the three basic styles of writing titles: informational (business style), teasing (polemic style) and cute (entertainment style), which one is yours?


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