Internet Marketing for Beginners – Part I

Search Engine Optimisation Basics: Domain Name

Today I start what you might call a saga of Internet marketing. As expected I will speak first about the basics of search engine optimisation. Many of you know that the name of the domain plays a very important role in your SEO efforts. This is more or less accurate.

The search engines have recently developed tools that rank the site based on its content relevance instead of its domain name and other SEO artifices (like domain name, page title and meta descriptions).

SEO should be a cumulative process incorporating all there is to optimise and should not handle just some random parts of the code. Many of the sites that rank high in the search engines have brand names as their domain name and rank for the terms relevant to their content.

To summarize: for good results in Internet marketing you should think branding and search engines. You need to make your name known online so you should pick a domain name that reflects the nature of your business and your brand. If you are a writer you could buy your own name as a domain name. Branding doesn’t apply solely to businesses and corporations.

My advice is that you stop obsessing over your domain name and focus on the quality of the materials you are going to publish online. This quality will attract both the visitors and the search engines. If you still have doubts about how to choose your domain name, or you’d simply like more information (and some help) contact Search Engine Oracle today for your free assessment.

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