Top 10 – How to Climb

John Chow made it to the top 10 results in Google for “making money online.” He wanted the top position for this particular keyword phrase and he found an interesting way to motivate his readers to give him the needed link love. He didn’t pay for links; he didn’t waste his time on sending email requests. He simply started a thread, informed his readers that good reviews about his site get a link back and voila: he is on the top 10 results. Is this a SEO technique or a marketing technique?

I consider it rather a search engine marketing technique than a search engine optimisation technique, for the simple fact that John focused his efforts more on branding himself and motivating his readers. No matter how we look at his strategy, one thing is clear: it’s not spamming.

Last week I was talking about effective linking strategies and I mentioned John Chow briefly, without emphasising the real impact of his SEO strategy. How many links with the anchor text “making money online” did he need? It’s not hard to say. Last week he was still at batch 69.

Each batch contains 10 sites that link back to his site with the keyword phrase that made John famous. Do the math. Yes, you’ve got that right: 690 contextual links! And he is still not number one, but that’s what he strives for. To conclude: this entry doesn’t praise John Chow. Its purpose is to make you aware of how difficult is to make it to the top on Google for such a competitive keyword phrase.

You cannot beat John, because he has an “authority” site. So when an SEO company promises top 10 results, ask them how. And if they don’t include in their answers: “by getting you enough contextual links with the targeted anchor text,” don’t waste your time with them. And don’t waste your money.