If you have a website which only seems to get visited once every 4-6 weeks by Google’s spider, Googlebot, then you might want to sit down and take a good long look at your website. One of the first things you will probably notice it that you haven’t updated or added any new fresh content to your website for a while, or maybe you haven’t touched it since your website went live. Another thing you might notice is that the number of websites linking to yours has also stayed pretty static through time.
Websites which are frequently having content added to them will cause Googlebot to take more notice and thus revisit your website more often. Top websites like the BBC and Wikipedia will get visited hundreds, even thousands of times a day due to the shear amount of fresh new content being added to them. But you don’t have to a website with hundreds of thousands of pages to attract Googlebot, you can have a relatively small website of 10 – 15 pages get visited every day or maybe every other day. The trick is present Google with a small amount of new content between its visits and the easiest way to do that is to setup a blog on your website, just like this one which we are using as a full website cms system. Simply write a short article every day of say 250 words and click “Post”. That’s it.
To setup your blog, I would recommend installing WordPress. It is one of the most popular and powerful blogging platforms out there. The setup process is very quick and the amount of support available is staggering, from the forums.
Once you’ve got your blog setup, you should now start concentrating on getting new links pointing to your site. Now there are hundreds of ways to do this, but I’m going to concentrate only on a couple of methods today. The first method involves seeking out similar blogs within your industry which are also posting new articles on a regular basis.
What you need to do is start posting comments on these blogs with a link back to your website embedded within your profile. If you continue to do this over time, and your comments are deemed worthy, you will eventually become known as an authority and these other blogs will soon link back to you within their blogroll. A blogroll is simply a list of blogs which a website owner reads regularly. Even without the links from their blogroll, you will be creating a link within your profile from your comment.
The second method of attracting links is to write compelling articles within your own blog posts which will attract readers to naturally link to you. This method is in fact a form of link bait which I talked about in yesterday’s blog post.