SEO and Blogs

When I say “SEO for blogs” what is the first thing that comes to your mind? Content optimisation? You’re right! Then you’ll probably think about sitemaps and other technical details plus linking campaigns and SMO.

I’m not going to talk about them today. The “content” is the central piece of this entry.

As you already know (and if you don’t read this entry) content is the most important asset of a blog. And you’ve heard often enough that you need to write “keyword rich” texts to rank high in the search engines. But take care: too rich content might get your site penalized by the search engines and Google will lead the way, as its tolerance for keyword density lays around 2-3% (Yahoo’s is higher – up to 7%).

I bet you’ve never heard this from an SEO, but here it goes: optimise with care. You’ve probably noticed that I keep my entries as short as possible. I have two reasons to do so:

  1. First: I think about my readers. Longer entries would bring better search rankings, but they would also bore you or eat up your time. So I concentrate the message to offer you the most relevant information a clear, succinct piece of writing.
  2. Second: I think about that minimum of 250 words required for a page to get a decent SE ranking.

On another note: this blog represents the Search Engine Oracle brand. It is in my best interest to offer accurate information and to keep you up to date with the latest SEO and Google trends, offering you links to all the resources and tools you need to improve your website and make the best out of your online business.


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