Each holiday has its trends and the Valentine’s season is not any different. Sales during Valentine’s are not booming as in the Christmas season, but having a good SEO campaign to position your site in the top results for Valentine’s season keyword-related terms can make a difference.
Of course when you sell for example camo shirts the Valentine’s season is not something that really can bring you business, unless the lovers’ idea of Valentine’s fun is playing paint ball. But when you sell clothes, jewelry, greeting cards, gifts, chocolate (or any type of sweets) and flowers, if you are not at the top of the search you’ll miss important traffic and sales opportunities.
The most effective approach to boost sales during a particular holiday season is to combine SEM and SEO – meaning to employ PPC campaigns to promote special offers and onsite search engine optimization to rank naturally in the season and on the long term. Good search engine optimization helps your site rank in the search engines even for terms that have less to do with the holidays you are targeting. On the long run this will improve the flow of organic traffic to the page thus optimized.
What keywords and keyword phrases to optimize?
Use Aaron Wall’s Keyword Selection tool to identify the most popular searches for the term “valentines” and select the keywords that are the closest to your product then use those terms in keyword phrases that describe specifically what you sell.
For example if you sell chocolate use valentines gift baskets in relation to your product. Chocolate valentine’s gift baskets returns over 1,700,000 results in Google UK so you have a lot to compete with. But proper SEO will boost your site in the SE results and in the end you’ll harvest the benefits.
