Be Your Own Boss, Build A Search Engine

The official Yahoo Blog announced a new initiative in support of their so called “open strategy”. Yahoo is launching Boss (Build your Own Search Service), an API for developers to access a broad range of Yahoo’s search data and use it to develop their own search service.

The initiative is supposed to be a push in the back for the developers community in their struggle to build search engines. Yahoo wants to disrupt the market and spur innovation, and with Boss it aims to overcome the typical start-up needs for historical data, infrastructure and know how.

To point out the possibilities of Boss, Yahoo serves us some examples of companies who are already taking advantage of the Boss API. These companies mainly use Yahoo’s data to blend them with their own results or to deliver a more specific search experience by combining newly developed algorithms with Yahoo’s search data.

Compared to the Google and Microsoft API’s, Yahoo is offering a less restricted platform. With unlimited queries a day, un-sponsored search results and customized lay out for search result presentation among other features, they clearly aim to maximize developers creativity.

Opening up the Yahoo Network is beneficial for both new start-ups and Yahoo. The start-ups get more means to develop and Yahoo can benefit from the obtained innovations. There is more though, soon the Yahoo advertising network will be integrated in Boss and new ways to monetize through search will surely appear for both parties.

In the mean while the SEO community is hungry for more, as Yahoo’s data might serve many search marketing purposes, but for the moment only consumer search is allowed on Yahoo’s Terms.

In their words:

““You are permitted to use the Services only for the purpose of incorporating and displaying Web Search Results from such Services as part of a Search Product deployed on your Web site (“Your Offering”). A “Search Product” means a service which provides a response to a search query, keyword or other request served from an index or indexes of data related to Web pages generated, in whole or in part, by the application of an algorithmic search engine.“