If a website gets quality targeted traffic it can be very successful and generate huge amounts of profit for a company. However, getting a website the exposure it deserves is no simple task. Often, we have seen great looking websites suffer because their designers did not consider SEO when building the site, or they lacked the knowledge to implement a solid SEO strategy. We have several years experience within the search engine optimisation industry and have built up an extensive knowledge of Google, Yahoo and MSN during this time. Of course, search engines’ algorithms are constantly changing, which means that we have to carry out research daily to keep our knowledge up-to-date and ensure that we are prepared for any future changes.
Search engine optimisation is a long term strategy. Many people do not have the patience for natural SEO because they do not want to wait months to get good listings and quality traffic. However, natural search engine listings have an amazing potential to generate traffic. Generally, natural listings have a higher click through rate than paid listings and there is no cost per click involved. Although listings can take time to achieve, optimising a site for natural search is a necessary strategy for most companies.
When we work on a website, we work on the entire site rather than individual pages. It is common knowledge that an individual page can affect the entire site and so it is necessary to ensure that all pages are optimised to maximise traffic. There are dozens of techniques that are implemented including validating and minimising code, rewriting URLs, writing quality page content, making good use of heading tags and so on. By putting all of these techniques together and implementing them across the entire site, we can improve listings and increase traffic to a site. Knowing what not to do is equally important to search engine optimisation. One mistake can lead to a site being penalised and removed from a search engine’s index altogether. It is often the case that a technique works well until a search engine updates its algorithm causing a site’s listings to drop dramatically overnight.
At Search Engine Oracle we only use ethical optimisation techniques. By writing quality page content and finding quality relevant links to your site we can help improve your listings and get the traffic that your site deserves.
If you would like to find out more about our Search Engine Optimisation services, please contact us now for a free, no obligation consultation.