Search Engine Optimisation (SEO) involves 2 key processes; on-page and off-page optimisation. On-page refers to the changes made to the actual website content and structure, whereas off-page involves acquiring links to the website from other third-party websites from across the internet.
Search Engine Oracle charges a setup fee to cover the on-page optimisation elements and an ongoing monthly fee to cover link building. The initial setup fee also includes some link building, which is detailed further down this page.
What makes Search Engine Oracle different from other SEO companies is that we do not ask our client’s to sign a 6 month or 12 month contract. We operate by way of monthly rolling contracts, so that you, the client can decide each month whether you would like to continue based upon our results. To keep you informed of your search engine optimisation progress, we will send you a professional keyword ranking report at the end of each month, which will show you your rankings in comparison to the previous months; making it easy for you to see how well our techniques are working for you. Before we commence work, we will also inform you of the current number of back links to your website and your present Google Page Rank for comparison later on in your SEO campaign.
What’s included in the On-page Optimisation Setup Fee?
When optimising a website, we will look deeply into your website structure and source code as well the root website files to make sure that everything is setup correctly. The list below is not exhaustive and contains just some of the elements which we will look at, and setup or make adjustments to:
|External Checks||Internal Checks|
|1.||Duplicate content||15.||Title tags|
|2.||Duplicate websites||16.||Meta description & keywords tags|
|4.||URL canonicalisation||18.||HTML, XML & ROR sitemaps|
|5.||Htaccess file||19.||Source code structure & validation (W3C)|
|6.||Host server location||20.||Italic, bold & underline elements|
|7.||Host server risk rating||21.||Content & keyword density|
|8.||Host server type||22.||No. of pages in website|
|9.||No. of backlinks||23.||Internal link structure|
|10.||Google Rage Rank (PR)||24.||Outgoing links|
|11.||Alexa ranking||25.||Alt tags|
|12.||Dmoz Directory listing||26.||Filenames|
|13.||Yahoo Directory listing||27.||RSS Feeds|
|14.||Broken links||28.||Spell Check|
In addition to the above and included in the on-page optimisation setup fee, we will add your website to Google Webmaster Tools, install Google Analytics and utilise the following methods of link building:
|Directory Submissions||Press Release Distribution|
|Article Writing & Submissions||Deep Link Directory Submissions|
|Social Bookmarking||Dmoz Submission|
|Blog Commenting||Hubpage Creation|
|Blog Posting||Squidoo Lens Creation|
|One Way Links from Relevant Websites||Paid Directory submissions|
|Forum Profile Links||Forum Signature Links|
The package we recommend for you depends on many different factors relating to your website, such as: its age, number of pages and how competitive your industry is. As we offer a free initial consultation, we’ll be able to inform you at that stage which package is adequate for you.
What’s included in the monthly Off-page Optimisation fee?
We have a variety of monthly link building packages available to our clients. The number of links your website requires will depend upon a key number of factors, including:
- The age of your domain & website
- The current number of back links pointing to your website
- The quality of the links already pointing to your website
- The Page Rank (PR) of your website
- The number of keywords your are targeting
- How competitive your industry is
What type of links will I receive monthly?
We will obtain one way links from websites relevant to your industry, staggered over a period of time. Each website which we will place your link on will meet the following criteria:
- Have healthy PageRank (from PR2 to PR5)
- Loads of Link Popularity
- Contain Live “do follow” links.
- Not be a link farm or automated system.
- Be on different domains, on different IP ranges, in different locations.
- Will be recently / regularly cached.
- Will be indexable by search engines, i.e. not behind login / restricted areas.
|Quantity of Links||Price Per Link||Monthly Price|
At the free consultation stage we will recommend an appropriate Off-page link building package depending on the current status of your website and your monthly marketing budget.
For clarification on anything listed on this page, or to place an order please call us on 01625 511 222 or fill in our enquiry form.